"The most brilliant dimension of advertising is that for the most part we who are tremendously affected by it have no sense that we are affected by it." - Dr. Bernard McGrane, Department of Sociology, Chapman University.
After watching Mad Men, I thought about:
Ordering a mai tai (one of Don's mistresses had it).
Drinking tomato juice as a starter a restaurant (Betty had it, no wonder she's so slim!)
Thought all those martinis looked festive and wanted to try one.
Looked up Maidenform bras on their web site (one show was devoted to Maidenform and Platex bras).
Thought the Ritz crackers and Utz potato chips on the top of Don and Betty Draper's refrigerator looked like fun accouterments for all those martinis.
Even thought it was fun when they we're all eating donuts one morning and thought - we should do that at work...gather and eat donuts!
Wanted to watch Bye Bye Birdie (a show centered around the beginning sequence with Ann-Margret).
Looked up Lutèce (now closed) and Sardie's (the former, where they would entertain clients, the latter, where Don took another mistress).
I can't go on anymore, pathetic, I know. I pride myself on being an independent thinker, but even I fall into this glamorization of brands and product placement, which is what everyone at Sterling Cooper is doing in between all that hanky panky and hard liquor drinking.
I'm not alone. Basket of Kisses, an all Mad Men things blog, had a post about finding a coveted Chip and Dip that Pete Campbell returned. Would this be a desired item if not in the show?
Aside from a can of tomato juice that's ended up in my grocery cart, the show has influenced me fashion wise, although even before the show, I always loved vintage looks. Since the show though, I've raided my mother's drawers for vintage clothes and scarves she no longer wears, and have even begun carrying my grandmother's purse. You only have to do a google search of "Mad Men fashion" to know I'm not alone in craving the look. Check out "Will 'Mad Men' get groovy" from the Los Angeles Times which considers how the fashion will change as the times do. From the article,
"For the first time shopping was entertainment. Clothes were cheap and styles turned on a dime — some outfits so ephemeral they were made of paper. It was the forerunner of today's fast fashion." Shopping as entertainment - sound familiar? It's a national pastime.
Mad Men has also solidified that I love more retro looking houses. A pink bathroom love affair has even been rekindled, remember?
As for those martinis, one cocktail is my limit if I had one. Do you think the show glamorizes too much drink and smoking? Being a child of two smokers, I detest smoking, and it's my least favorite part of the show.
Has Mad Men piqued your interest in any brands, films or people? Do you think about how advertising impacts your behavior?